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The midlife survival brand.
Served with caffeine, carbs, and just enough sarcasm to keep going.
Shop nowRecovering from everything.
Now on tees, sweatshirts, mugs, totes — and everything you own.
Shop the flagshipYou can't make everyone happy. You're not divorced.
Merch for people who stopped asking permission.
Shop new arrivalsAll my best friends are carbs.
A relationship status that never disappoints.
Shop the carb collection
Bundles
Recovery kits.
Gift-ready sets at a slightly kinder price.
Tee + Mug + Tote
The Survival Kit
Everything you need to get through the week, at a slightly kinder price.
$72 $80
Add the kit
Sweatshirt + Tote
The Reset Kit
Cozy up and carry on — for the renovation years.
$72 $80
Add the kit
Tee + Sweatshirt + Mug + Tote + Tumbler
The Whole Damn Mood
Commit to the bit. One favourite line, every format you own.
$150 $172
Add the kit
The reviews are in
Five stars from people who get it.
"Wore it to book club. Three separate people ordered one before the wine was gone."
"My therapist said the mug was 'a lot.' I bought her one too."
"The tote gets more compliments than my personality. Fine by me."